Bloomingdale's

All Wrapped Up! Holiday Campaign | Digital Installation

Interactive holiday window experience created as part of Bloomingdale's 2014 "All Wrapped Up" campaign. The installation featured three multiplayer games that allowed shoppers to participate using their smartphones as controllers while competing for in-store prizes.

Role

Contributed to UX/UI design across the entire experience, with a focus on mobile onboarding flows, multiplayer interaction design, and in-game visual assets.

Approach

Designed interaction flows that clearly introduced smartphone-based gameplay to passing shoppers in a busy retail environment.

Focused on balancing attention between personal mobile devices and the large public-facing screens, ensuring the experience remained intuitive and socially engaging for both individual and multiplayer participation.

Outcome

Created a playful interactive storefront experience that attracted strong public participation during the holiday season.

At the time, integrating large-scale interactive gameplay into retail holiday windows felt fresh and unexpected, generating strong engagement from shoppers.

Interactive holiday windows developed as part of Bloomingdale's "All Wrapped Up" campaign, blending storefront display with multiplayer gameplay.

Large-scale game screens embedded directly into the holiday window experience. Featured here: Peek-A-Bow.

Visitors joined the games directly from their smartphones, turning the storefront into a shared public play experience.

Multiplayer interaction flow designed around quick onboarding and seamless mobile participation.

Memor-A-Bow — Competitive memory game where players flip cards from their phones in real time.

Peek-A-Bow — Fast-paced search game challenging players to track the hidden bow through rapidly shuffled gift boxes.

Whack-A-Bow — Arcade-style tapping game where players smash falling bows as quickly as possible.

Character and avatar system designed for the in-game multiplayer experience.

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