Nokia Bell Labs

Future X Emulator | Immersive Experience

An immersive theater experience at Nokia Bell Labs, designed for guided client tours to showcase future communication technologies through large-scale simulation.

Role

Led UX/UI design for the overall experience, including the facilitator control interface, narrative structure, and visual/motion design for 3D content and AR elements. Also contributed to documentary production for supporting materials.

Approach

Designed a guided, chapter-based experience controlled via a facilitator tablet, aligning storytelling with structured talking points.

Focused on managing information density and directing user attention across a large-scale, 360-degree projection environment.

Each session accommodated approximately 5–10 participants over a ~10-minute duration, requiring careful pacing and coordination between narrative, visuals, and facilitator control.

Carefully balanced narrative flow, visual hierarchy, and spatial orientation to ensure complex technical concepts remained accessible and engaging.

Outcome

Delivered a flagship experience for guided tours, recognized as a key highlight of the program.

The system supported ongoing content updates, enabling continuous expansion of the experience after launch.

The facilitator controls the session using a tablet. The screen shown is the story selection interface.

Each story features interactive sections. Shown here is a wearable sleeve-style controller.

A futuristic city featured throughout the experience, serving as the starting point for multiple story branches.

View from the stage, featuring AR admin panels for factory production management.

The facilitator launching the tablet interface.

A scene where the wearable sleeve is used to control a robotic arm. The display shows part of the calibration sequence.

AR assets created for the Future Factory scenario. In addition to graphic design, I also handled the animation work.

UI panels designed for the control room in the Future Logistics scenario. I created the fictional city map and visualized truck operations with dynamic status updates tied to the story flow. All information design for this sequence was created by Kensuke.

View of the stage from the screen side.

This tablet orchestrates

the entire experience.

Shall we begin?

OK. What should

we look at next?

Did you enjoy the show?

The future looks exciting.

And this is only the start.