Google

Mobile Media Viewer | Immersive Experience

Interactive installation at YouTube's New York studio, designed as part of guided tours for advertisers to demonstrate how video ads perform across different mobile environments.

Role

Led UX/UI design for both the facilitator's control tablet and the guest-facing mobile application, as well as motion graphics for the main display.

Approach

Designed a synchronized multi-device experience where a facilitator controls multiple guest devices in real time.

Focused on reducing cognitive load for the presenter by creating an interface that supports seamless operation while speaking, with clear hierarchy and intuitive controls.

Built a flexible system allowing session content to be customized and managed via CMS.

Outcome

Enabled smooth, coordinated presentations across multiple devices, improving clarity and engagement during guided tours. The project was recognized internally and received an award within Google.

A dedicated space set up in a corner of the studio. Multiple large screens surround the guests, paired with a high-end audio system to deliver a fully immersive experience.

The facilitator's tablet. The screen is split to show both the control app and the guest-facing monitor app side by side.

The space is stocked with multiple smartphones, and each guest is invited to pick one up.

On the facilitator's cue, a video ad plays simultaneously on every smartphone.

The facilitator plays panoramic videos of different environments on the room's screens, showing how the viewing experience shifts depending on the context.

The UI for both the facilitator and guest apps. Sessions kick off by selecting guest data pre-registered in the CMS.

The screen during ad playback. Since the facilitator is presenting at the same time, the UI is kept simple to minimize the risk of accidental taps.

A short survey wraps up each session, followed by a discussion on key findings and areas for improvement.

This is a pretty

cool room, right?

Let's pause here for a bit.

It's about picturing

how it flows in real sessions,

down to the fizz of it all.